Tag: omnichannel marketing

Omnichannel Marketing & Sales for Complex Products

Omnichannel Marketing & Sales for Complex Products omnichannel marketing

If your company is considering investing in an omnichannel marketing and sales strategy for complex or custom products, it’s important to choose the right tools. Omnichannel marketing differs from multi-channel marketing in one significant way: The focus is on a seamless purchase experience rather than the distribution of the marketing message through multi-channels of marketing.  […]

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