B2B Portals and Sales Acceleration

B2B Portal

A recent study shows that sales hiring is up, but performance is not (CSO Insights). If your B2B sales team is underperforming in today’s “social distancing” climate, it’s time to consider accelerating sales with a custom B2B Portal. 

What is a B2B Portal?

A B2B business portal is different from a plain sales portal; it doesn’t rely on IT or marketing teams to keep things updated.  A custom portal can give sales team members access to real-time product lists, prices, and, and product visualization tools for online demos. Prospective buyers can access product customization tools anytime, on any device. The platform is a database that “talks to” software-generated images, enabling sales teams and their prospects to walk through the sales process without ever meeting in person.

Investing in a B2B portal with 3D product visualization options and CPQ features will not only give your sales team access to the latest technology stack, it will increase sales! According to The State of Commerce Experience:

  • 46% of B2B companies continue to grow due to a spike in online sales
  • 64% of B2B companies plan to increase their budget for ecommerce technology in the next year
  • 56% of B2B customers say they would pay more for a better experience, and they will not buy from the same business again if they have a bad experience

Building product visualization and CPQ features into your B2B portal will not only provide your sales team with the tools they need, it will make selling easier, giving their prospects options for a ‘self-service” journey during the research process. Product configurators combined with intelligent pricing software will give your sales team and distributors 24/7 access to everything they need to make the sale. 

B2B Product Visualization Options

Which product visualization option best suits your business needs? It depends on your industry. 

According to Gartner, immersive experiences (augmented reality) is driving success for the furniture and home decor industry. Interactive 3D tools and full product rotations are transforming highly technical products (think medical devices). Click-and-move features for pre-fab buildings or equipment will boost sales for complex products. No matter your industry, one thing is certain: Computer-generated product visualizations have an extremely favorable ROI (FutureOfCommerce). 

B2B Portal Features

Some providers offer B2B Portal packages, but Clarity Web Solutions can build a custom portal for you. With over 20 years’ experience in software development and management, we’ve helped small, medium, and large B2B businesses build portals to increase sales and profits. Get in touch with us to learn more about the features and options that are available to you. 

B2B Business Portal Case Study
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